Nike Women - Social Pitch

Using the existing "Make Yourself" campaign, Razorfish proposed Twitter-powered leaderboards, "tweet-from-banner" rich media units, Facebook pages, and content calendar for fan challenges surrounding the US Open as a platform for social engagement opportunities. Razorfish won this pitch.

CD: Christine Fernandez
ACD: Alex Hoye
ACD/CW: Eujin Hong
AD: (self)
Strategy: Holly Kasun