zoe munson
creative director
I’m a creative leader with 15+ years of experience managing and inspiring teams to deliver innovative digital experiences. I’m passionate about problem-solving, pushing the boundaries of innovation, and finding ways to implement AI across creative processes and performance. I have a bias for action, and am always ready to roll up my sleeves. Let’s goooo!
I lead teams to success by encouraging collaboration, thoughtfully solving design problems, and having a sense of humor. I bring resourcefulness, innovation, and a joie de vivre to work (or remote screen) every day.
I have extensive experience working across Google, as an agency partner with EssenceMediacom as VP, Creative, embedded with Factor as ACD, and internally at Brand Studio. I‘ve worked on many product areas including: Google Search, Google Store, Google Shopping, Google Fi, Google Pixel, Google Nest, Fitbit, Google Workspace, Google One, Google Pay, Ads Marketing, AdMob, and more.
work
vp, creative / WPP Media - Media Futures Group
(formerly essence global)
san francisco, ca, january 2020 - present
Leading a multidisciplinary creative team across high-visibility Google accounts
Oversee high-volume, fast-moving campaign executions across digital, social, and live events for Pixel, Search, Cloud, YouTube TV, and more. Launch multiple campaigns quarter over quarter, producing thousands of ads, leading to millions of views, and often beating KPI goals, and generating ~$4-5M in campaign revenue YoY.Developing Data-driven AI innovations Working toward a fully end-to-end AI solution, we built an AI-powered “Sports Engine” to mine real-time fan conversations and generate ad copy and content. First deployed for Google Pixel and the Toronto Raptors (28M impressions, 2.9% brand lift), then evolved this process for Google Search AI Mode during the 2026 World Cup
(119M impressions, 3x more efficient CTR).Producing Social Content for Global Events Developed the concept and creative for “One Day in (City)” a social video series
for Google Search and Team USA. Shot on-the-ground during the Games, we were responsible for delivering 5 hero videos, 5 cutdowns, 5 promos, with 5-day turnarounds that ran across YouTube, Meta and broadcast. Included athletes Amber Glenn,
Ilia Malinin, Erin Jackson, and Adam Rippon in Milan 2026, and Ilona Maher, Jagger Eaton, Laurie Hernandez, and Missy Franklin
in Paris 2024.Extending into Experiential & Entertainment Created a holiday game show for Google Shopping, “Can You Gift It?”, hosted by Jimmy Kimmel and featuring celebrity duos like Benny Blanco & Eric André, Ronny Chieng & Atsuko Okatsuka competing in holiday
shopping challenges. My role included concepting the game, designing the set and game board graphics, and editing the content, which extended across YouTube, CTV, and social media (63M total views, 530K site visits).
Clients:
Google Shopping, Google Search, Google Pixel, Android, Chrome, Google Home & Nest Products, Google Fi, Fitbit, & Chromebook
associate creative director / factor
san francisco, ca, june 2017 - january 2020
Led a small creative team embedded on-site at Google developing websites for Google Marketing Platform, Chronicle, AdMob,
and more — from concept to launch
Executed digital and CRM campaigns for Google Cloud, GPay, Google Shopping and other Google products,
driving engagement across key customer touch points.
associate creative director / organic
san francisco, ca, december 2015 - may 2017
visual designer / google brand studio
san francisco, ca, october 2014 - december 2015
working internally for Google Brand Studio to launch the debut of Google Store
art director / comrade
oakland, ca, october 2013 - october 2014
senior visual designer / r/ga
san francisco, ca, august 2011 - september 2013
art director / razorfish
san francisco, ca november 2009 - august 2011
school
miami ad school - sf
art direction certificate
san francisco, ca, 2006 - 2008
dickinson college
policy studies, BA
carlisle, pa, 1999-2003