I'm Zoe: a cool, conceptual and collaborative creative director steeped in digital, with a visual design and art direction background. I love leading teams, solving problems, and innovating the future of digital creative.
With over 14 years of digital agency experience, I lead teams to success by encouraging collaboration, thoughtfully solving design problems, and having a sense of humor. I bring resourcefulness, innovation, and a joie de vivre to work (or remote screen) every day.
Whether the tasks are designing websites, launching products, concepting social campaigns, or producing digital campaigns, I approach creative briefs and the design process with the notion that there is always a solution and anything is possible.
I have extensive experience working across Google, internally at Brand Studio, embedded with Factor as ACD, and externally with EssenceMediacom as VP, Creative. I‘ve worked on many product areas including: Google Store, Google Shopping, Google Fi, Google Pixel, Google Nest, Fitbit, Google Workspace, Google One, Google Pay, Google Duo, Ads Marketing, AdMob, and more.
san francisco, ca, january 2020 - present
I lead and oversee all of the creative campaign work across our Google clients. From dynamic display campaigns, global toolkits, and social assets, to innovative pilots, dynamic videos, and real-time creative, my team concepts and builds for a digital-first world, where consumers expect every experience to be relevant.
clients:
Google Shopping - Brand Display Campaigns
Android - Brand Display Campaigns
Chrome - Brand Social & Audio Campaigns
Google Search (Helpfulness) - Brand Display & Social Campaigns
Google Pixel - Brand & DR Display Campaigns
Google Home & Nest Products - Brand & DR Digital Campaigns
Google Fi - DR Display Campaigns
Chromebook - Brand Display Campaigns
Fitbit - Brand & DR Display Campaigns
One Medical - Brand & DR Display Campaigns
and more…
san francisco, ca, june 2017 - january 2020
clients:
Google Cloud - Website design
Google One - CRM
GPay - CRM
Google Shopping - Display & Social ads
Google Ads Marketing - Google Marketing Platform website design and launch
AdMob - AdMob website design and launch
Chronicle Security - Website design (prior to Cloud merge)
san francisco, ca, december 2015 - may 2017
clients:
Wells Fargo
American Family Insurance
led creative teams in producing apps, websites, web pages, and digital campaigns
san francisco, ca, october 2014 - december 2015
working internally for Google Brand Studio to launch the debut of Google Store
oakland, ca, october 2013 - october 2014
clients:
Charles Schwab
Sungevity
FICO
san francisco, ca, august 2011 - september 2013
clients:
Microsoft Windows 8
JC Penney
Netflix
Beats by Dre
san francisco, ca november 2009 - august 2011
clients:
Best Buy
Intel
SONY
Shutterfly
Travelocity
Mattel
art direction certificate
san francisco, ca, 2006 - 2008
policy studies, BA
carlisle, pa, 1999-2003