Contextual Video Production at Scale
We’ve carved out a lane in scaled video production with a particular deep expertise in YouTube’s Director Mix product.
For Stadia, we helped the gaming platform use contextual video to break through to gamers in a highly competitive market. By building the campaign using the YouTube Director Mix framework, we were able to reach a diverse international audience with content specifically tailored to their interests and location.
The Results
We produced 288 videos and 8 mastheads in 15 languages, and we reduced production time by up to 100%. Around 82 million impressions were made with a 8-11% lift in consideration and 3.5x more downloads of games.
Building a Dynamic Template
Using modular templates, we delivered ads with timely, relevant messages to gamers globally. That agility allowed us to make quick-turn changes and promote some of the year's biggest launches.