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zoe munson

creative director

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additional work


Microsoft Surface - mobile spec

Initially chosen to launch Microsoft’s newest product, Surface, with an all inclusive responsive site design, R/GA did some spec work on an updated site design.


 

JCP Home (spec site)

 JCP brought in a number of designer furniture collections (Jonathan Adler, Sir Terence Conran, Pantone®, Bodum), as they continued to refresh their brand.  To launch these new products we worked on the concept of "Welcome Home", using families and lifestyle to introduce utility, quality and affordability.

001_JCP_LANDING_OPTION1_WELCOME HOME.jpg
002_JCP_LANDING_OPTION1_WELCOME HOME_ROLL.jpg
 

After selecting a family, you land in an interactive snapshot of a family's home. You can explore products, shop the collections, and get tips from the designers.

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Microsoft - Windows 7  

Played an integral role in executing, delivering, and localizing a large-scale digital campaign for Microsoft. We developed a rich media unit with an in-banner PC Selector tool. It outperformed the rest of the banners.

Windows 7 - PC Selector

 

 

Best Buy - HTC Status

Best Buy - HTC Status

A simple banner campaign to promote buzz around the HTC Status, the first phone with a Facebook button. We animated this banner to illustrate how your pics and friends are contained within this Facebook button feature. 

ACD/CW - Tim HinsonA
CD/CW - Eujin Hong
AD - self

 

 


 

Shutterfly - Holiday Photo Books

Shutterfly

We pitched a Holiday campaign around the idea of the countdown to Christmas with standard banners, rich media banners, and Facebook integration. 


 
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travelocity_0001_destination-home.jpg
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travelocity_0001_My Travelocity.jpg
travelocity_app_0002_all-up.jpg

Travelocity

For a Travelocity pitch, we overhauled the website and created a mobile app around the idea of the excitement of planning the perfect trip. We included information on local events, local travel deals through sites like groupon, and integrated group trip-planning functionality


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