Initially chosen to launch Microsoft’s newest product, Surface, with an all inclusive responsive site design, R/GA did some spec work on an updated site design.
JCP brought in a number of designer furniture collections (Jonathan Adler, Sir Terence Conran, Pantone®, Bodum), as they continued to refresh their brand. To launch these new products we worked on the concept of "Welcome Home", using families and lifestyle to introduce utility, quality and affordability.
After selecting a family, you land in an interactive snapshot of a family's home. You can explore products, shop the collections, and get tips from the designers.
Played an integral role in executing, delivering, and localizing a large-scale digital campaign for Microsoft. We developed a rich media unit with an in-banner PC Selector tool. It outperformed the rest of the banners.
Windows 7 - PC Selector
Best Buy - HTC Status
A simple banner campaign to promote buzz around the HTC Status, the first phone with a Facebook button. We animated this banner to illustrate how your pics and friends are contained within this Facebook button feature.
ACD/CW - Tim HinsonA
CD/CW - Eujin Hong
AD - self
Shutterfly - Holiday Photo Books
We pitched a Holiday campaign around the idea of the countdown to Christmas with standard banners, rich media banners, and Facebook integration.
For a Travelocity pitch, we overhauled the website and created a mobile app around the idea of the excitement of planning the perfect trip. We included information on local events, local travel deals through sites like groupon, and integrated group trip-planning functionality