Google Search AI Mode x World Cup

Sports Engine & Real-time Reactive Ads

Fans of soccer. Fans of the world.

In 2022, the World Cup set a global record as the most searched topic in Google’s history; fans worldwide inquired about rules, stats, teams’ cultures, and just about anything.

Google seized the opportunity to position AI Mode in Google Search as the preferred choice for 2026 World Cup fans. We built a set of dynamic templates and an agentic workflow to analyze fan chatter in real-time, turning real fan insights into real-time ads, serving the right ad to the right fans in under 12 hours. We kicked-off the tournament with 50+ assets, and reacted to real game moments, real fan conversations, and real questions… really fast.

Sports Engine - World Cup 2026

4 Dynamic Templates. 50+ Launched Versions. Real-time Reactive Ads.

AI Mode explains those iconic blue bags 🏟️

Let AI Mode explain soccer superstitions 🍀

Learn about Viking lore with AI Mode ⚽ 🚣

AI Mode lends a hand on handball calls 👋 ⚽

Ask AI Mode how to party like the Spanish⚽🏆

Dynamic DOOH in Sankofa Sq. Toronto, Canada