Just like Windows 8, there’s more to MLS stars than just work. As an extension of the Windows 8 campaign, Microsoft partnered with MLS to create exclusive, sharable videos housed in rich media banners showcasing player’s passions beyond the pitch.
You've seen them work, now see how they play. When players take off their jerseys they become everything from reggae DJs to chefs to fisherman.
"Work Easy. Play Hard."
Although I was not involved in the production of the videos themselves, I played a lead role in developing the concept and designing the banner units for this rich media campaign.