For the Windows 8 launch, R/GA created an app that allows you to easily make a cover photo with your friends, photos, and likes by placing your scraped Facebook info into a Windows 8 Start screen.
To recommend the most likely friends to populate the "People" tiles, our tech team was able to recreate an algorithm very close to the Facebook's "secret sauce".
Completion rate: 26.05%
ECD: Rob Smiley
CD: Mira Crisp
AD/Designers: Sarah Bruns, Jenn Kellogg, (self)
CW: Jenna Santana, Patrick Holly
UX: Linh Pham, James Taylor, Gene Perelson
Tech: Dave Digoia, Seth Harris, Brian Sullivan