Shopping for jeans is no easy task. With the popularity of online shopping makes, finding the right fit can be even more difficult.
In pitching Levi's, R/GA created a Facebook tool to helps women find the perfect fit by selecting like figures to determine their Curve ID.
ECD: Rob Smiley & Mark Shewmaker
CD: Lauren Godfrey & Adam Connelly
CW: Amanda Hughes-Watkins
AD/Designers: Francisco Tavares, Nicholas Davidson, (self)